Wine PR Advisory

Got a wine brand worth talking about, but no one knows you exist?

Let's fix that.

Wine PR Advisory is the only small group PR coaching program specifically for boutique wine brands. Learn the exact techniques the pros use to get press — without the expensive monthly costs!

PROBLEM: You can't get the press to notice you

You’ve spent months — maybe years — posting on social, pouring samples at tastings, reaching out to reporters, and hoping anyone with a byline will finally notice your wine.

Meanwhile, brands half as good as yours keep showing up in the publications where YOU should be.

PROBLEM: You can't afford to hire a PR firm

One solution for getting press is to hire a PR firm.

But that would cost $5-10K a month (plus the months it could take to get a placement).

You think: There’s got to be another way. (There is.)

Let me tell you a secret.

Here’s what nobody tells you: PR isn’t magic — it’s just a process. The same process expensive PR firms use to get wine brands press:

the right story angles
the right pitches
the right follow-up, consistently

Once you know that process, you can do it yourself.

SOLUTION: Get press coverage using the techniques pros use — for less than 10% of a PR firm's retainer

Wine PR Advisory is the only small-group PR coaching program exclusively for small wine brands — where you learn exactly how to do the same things expensive PR pros do to get wine brands press coverage.

What makes it different:

Personalized: Create a PR program specifically for you and your winery — not generic templates that don’t fit the way your brand actually works.
Structured: Follow the same step-by-step strategy the pros use, broken down into simple actions you can complete, while also running your winery.

Three weeks each month, you’ll join your small winery peers for:

3 LIVE 1-hour group coaching lessons* on a key PR action — 1 per week for the first three weeks of the month
Weekly assignments to complete on your own during the week
3 LIVE Q&A sessions* where you get personalized advice and instruction on your projects and other PR activities — 1 per week for the first three weeks of the month

It’s the next best thing to a private PR consultant.

* Coaching calls are recorded and available to view for as long as you’re a member.

PRICING:

Wine PR Advisory is available for $489/month (2 month minimum). That’s less than 10% of the monthly minimum cost of a PR firm retainer.

WHAT HAPPENS NEXT?

After payment, you’ll receive a confirmation email and welcome instructions.

You will receive more information NEXT WEEK, including information on your first coaching call, which for new students takes place on the first Wednesday of the month at 10am PT / 1pm ET.

Questions? Email hello@jeriyoshida.com.

Ready to get your first press placement?

Join this SMALL GROUP COACHING program by clicking the button below

Click here to reserve your seat

About Your Instructor

Jeri Yoshida

Head of B2B, Diversity Wines

Former reporter

20+ years experience getting brands & executives top tier press

Jeri Yoshida has spent over 20 years getting clients featured in The New York Times, Bloomberg, CNBC, The Wall Street Journal, and dozens of top-tier trade publications — working with everyone from Fortune 500 companies to scrappy startups.

A former reporter and freelance journalist, Jeri knows exactly what gets journalists to say yes. As Head of B2B for Diversity Wines, she’s dedicated to helping diverse winery owners make a big impact with limited resources.

After 20+ years in the industry, Jeri knows exactly which steps get the biggest results — and how to execute them without wasting time or money.

All subscriptions renew monthly. 2-month minimum commitment. See our Terms, Privacy & Policies page for details.

Wine PR Advisory

A program by Jeri Yoshida

Contact

hello@jeriyoshida.com